October is National Breast Cancer Awareness Month, then you probably have found thousands of products, pink ribbons, (also carry NFL players pink!) Pink packaged wearing, or even with the promise of a small part of total costs will be sold donated to support the cause. We are here to tell you that just because a company pink ribbon in her pride, unfortunately this does not necessarily mean that the company actually preach the practice so well what they do. This is something we should all be careful - the sister of greenwashing as categorical - pink washing attention, please.
When it comes to breast cancer will be diagnosed with one of eight women. As a reminder, pretty as a pink ribbon is for the early detection, we must really should concentrate carcinogenic ingredients of our products, nutrition and environment go and play our beauty routine an important role (more on the bond between cosmetics and breast cancer can be found here ). We as consumers have the power to businesses, both for our health and beauty (we tend to think they are synonyms ...) are devoted to the company and ask what we really want to help, - free from chemicals in products associated with serious health problems like breast cancer. Or we can simply ask to speak with the most powerful tool we have - the U.S. dollar. If we are the products that are free of carcinogenic chemicals to buy, manufacturers will begin to hear, and change their products.
Take this example incredibly obvious: Estee Lauder. The mega-company beauty has not only its namesake, but many other popular lines, including Cliniqa, Origins, Prescriptives, Bobbi Brown, La Mer, Aveda, Bumble & Bumble, and much more. While breast cancer awareness trumpet - also have a section on their website - do not meet many of their products with the campaign. Bumble and Bumble, Select, Aveda and Clinique products contain chemicals that may be contaminated with the carcinogen 1,4-dioxane or formaldehyde, Estee and solidarity; Bobbi Brown Blush silica and titanium dioxide (This represents a risk for cancer by inhalation) Brands continue to use parabens, which can act like estrogen in the body (high estrogen levels can cause the development of cancer), just to name a few.
We join the pink washing against Campaign for Safe Cosmetics in general. You too can join in: the first, sending a letter demanding the integrity of Estee Lauder (see here, please just sign and send!), And the second is that not only aware of one consumer, but a skeptic. Do not believe the marketing labels and jargon, without the bottle and check the ingredients. Keep the cancer of our bottles, which is the actual awareness of breast cancer.
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